The state of Texas is suing former fitness influencer Brittany Dawn Davis, claiming she scammed clients and gave “bad health advice” to women suffering from eating disorders.
Attorney General Ken Paxton filed the suit last week, seeking up to $1 million from the Dallas-based blonde who boasts more than 464,000 followers on Instagram.
Davis, 30, started selling online health and wellness packages back in 2014 after she became a popular social media influencer. The savvy star created the company Brittany Dawn Fitness LLC, which quickly garnered thousands of paying customers in plans ranging in price from $92 to $300 per month.
According to the new lawsuit, obtained by the Dallas Morning News, Davis was contacted by at least 14 women suffering from eating disorders. Each of the women reportedly asked the influencer for help in combating the disease.
“Davis posted videos on YouTube explaining that she overcame her [own] eating disorder through exercise and healthy eating,” the suit states. “In the same social media posts, she then offered links to her fitness and nutrition plans. Consumers inferred from Defendant’s videos and links to her website that she had special training to address eating disorders.”
The suit alleges, however, that Davis “proceeded to provide cardio exercises and low-calorie macronutrient suggestions that would only be suitable for someone who needed to lose weight, not put it on.”
Meanwhile, the blond businesswoman purportedly promised to provide individualized fitness plans to customers forking out hundreds of dollars per month.
But according to the suit, “the online nutrition and fitness plans delivered were not individualized,” and Davis “also failed to provide the promised coaching and check-ins.”
Instead, she allegedly sent some clients generic messages such as “THAT’S MY GIRL! You’re killing it!” or “You’ve got this babe!”
Davis is also accused of charging “shipping fees” for digital products.
The influencer’s alleged malpractice first came to light in 2019, after thousands of disgruntled clients joined a Facebook group named “Brittany Dawn Fitness Complaints.”
Davis subsequently issued a tearful apology on YouTube, saying “I make mistakes … I’m sorry.”
The starlet subsequently left the fitness industry and now bills herself as a “Jesus seeker” who hosts Christ-centered retreats for women.
Davis has not addressed the legal battle on her social media pages. However, her Instagram bio — “letting God turn my mess into my message” — implies she’s leaning on her faith amid accusations of fraud.
