Peeps are back with a vengeance this Easter | Food and Cooking
The deals help “legitimize” Peeps’ position as a well-known brand, noted Pye, and make “Peeps even stronger.” And the more partnerships Peeps has, the more brands want in, he said.
“There’s no doubt that other brands are taking notice,” he said. “It’s kind of snowballing.”

Peeps returned to store shelves