40{09c3c849cf64d23af04bfef51e68a1f749678453f0f72e4bb3c75fcb14e04d49} of Car Shoppers Willing to Pay $5000 over MSRP for a New Car
- A study conducted in the last week of April found that most car shoppers have heard about the semiconductor chip shortage and are aware that it is affecting vehicle production, supply, and thus prices.
- Forty percent say they’re willing to pay 12 percent over MSRP for a new car. Given