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Automotive

Car Buyers Still Brand Loyal, Love Updates to Their Chosen Model

tesla dealership

Soeren Stache/picture alliance/Getty Images

  • As much as the industry is changing with new electric vehicles and online-only buying options, loyalty to a make or a model is still a vital thing to track, which is why industry analyst IHS Markit has been grading brands on consumer behavior for 25 years.
 
nikholas
April 21, 2021
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Automotive

Lexus, Subaru Have Most Loyal Customers Among New-Car Buyers: Study

The customer experience mattersAutomakers work hard to keep customers coming back, and increasing competition is only making that job much more difficult. Some brands are...

nikholas
July 20, 2020
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