• How did the fight game engage with the Superbowl last weekend?  – Ash Sports Media
    Sports & Travel

    How did the fight game engage with the Superbowl last weekend?  – Ash Sports Media

    Back with another blog post, and I’m loving it! This weekend saw one of the biggest sporting events take place, the SuperbowLVIII! The San Francisco 49ers didn’t quite cut the Kansas City Chiefs, as the end result was 25-22 in favour of the Chiefs.  I won’t lie- I don’t know too much about American football. However, I completely understand the scale of the Superbowl from a marketing perspective. Therefore, I’ve written this blog to do what I do best: support fighters, fight brands and promotions by getting their marketing strategies on point. Specifically, through this blog, I’ll be sharing transferable content marketing tactics that you can take away from other…

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  • NBA In-Season Tournament: Next Steps Ahead for Adam Silver
    Sports & Travel

    NBA In-Season Tournament: Next Steps Ahead for Adam Silver

    In international basketball competitions outside North America, the point differential tiebreaker is standard. This isn’t the case for the NBA, which stirred up some confusion for players. Teams leveraged running up the score in late games. “I’m not ready necessarily to move away from it, but if ultimately there’s going to be a sense, particularly from our American fans, that somehow it is an indication of poor sportsmanship, that’s not a good idea for us to be doing it,” Silver said. Silver is reluctant to make any changes but has been aware of the implications it may pose for the fans. The NBA league office has discussed the addition of…

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  • Week 22 – West Ham vs Bournemouth – Sport Grill
    Sports & Travel

    Week 22 – West Ham vs Bournemouth – Sport Grill

    West Ham entertain Bournemouth at the London Stadium as both teams chase an European qualification spot.  Victory would see West Ham stay sixth in the table, whilst Bournemouth can move back up into 12th position with a win.   Team News (Image credit: West Ham United FC) Kalvin Phillips could make his debut for West Ham following his loan switch from Manchester City. Edson Alvarez (calf) and Michail Antonio (knee) could return but Vladimir Coufal is suspended after he was red carded in their 2-2 draw at Sheffield United. Lucas Paqueta (calf) and Nayef Aguerd (international duty) remain sidelined. Bournemouth will be without defender, James Hill after he suffered an…

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  • Australian Open 2024, Day 1 Order of Play: Djokovic, Sabalenka in action on opening day
    Sports & Travel

    Australian Open 2024, Day 1 Order of Play: Djokovic, Sabalenka in action on opening day

    Defending champions Novak Djokovic and Aryna Sabalenka will be in action in the first round of the Australian Open 2024 at Melbourne Park in Melbourne on Sunday. Top seeded Djokovic will start his campaign against Croatia’s Dino Prizmic, while Sabalenka will face Germany’s Ella Seidel in the opening round. Here’s the full list of fixtures for day one of Australian Open 2024: ROD LAVER ARENA Day session – From 6:30am IST Men’s Singles, First Round: Jannik Sinner [4] v Botic van de Zandschulp Women’s Singles, First Round: Maria Sakkari [8] v Nao Hibino Night session – From 1:30pm IST Men’s Singles, First Round: Novak Djokovic [1] v Dino Prizmic Women’s Singles, First…

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  • 8 Reactions to the Vikings’ Season-Ending Loss at Detroit
    Sports & Travel

    8 Reactions to the Vikings’ Season-Ending Loss at Detroit

    Jan 7, 2024; Detroit, Michigan, USA; Minnesota Vikings head coach Kevin O’Connell on the sidelines against the Detroit Lions in the second quarter at Ford Field. Mandatory Credit: Lon Horwedel-USA TODAY Sports The Minnesota Vikings’ 2023 season has officially come to an end. At 7-9, the Vikings needed plenty of help across the NFC in order to make the playoffs, but first and foremost, they had to defeat the Detroit Lions in order for the playoffs to be a possibility. They were unable to get that done, losing by a score of 30-20 in the final weekend of the regular season. As Minnesota finishes the year with a 7-10 record,…

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  • Canadiens confirm bad news on star winger
    Sports & Travel

    Canadiens confirm bad news on star winger

    Canadiens winger Alex Newhook left Thursday’s loss to Florida with a lower-body injury, and it will keep him out for a while.  The team announced that Newhook will miss the next 10 to 12 weeks with a high-ankle sprain. The 22-year-old is in his first season with Montreal after being acquired from Colorado just before the draft in June for the 31st and 37th picks along with prospect blueliner Gianni Fairbrother.  Despite taking a step back with the Avalanche last season, the Canadiens saw fit to give Newhook a four-year contract over the summer, one that carries a $2.9M cap hit; he will still be a restricted free agent at its…

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