Comscore Finds Consumers Shifting Focus to Sports and Outdoor Activities as Travel and Events Remain Largely Paused

RESTON, Va., July 22, 2020 /PRNewswire/ — Spending and engagement across the retail sector continues to fluctuate across categories as millions of Americans remain at home during the COVID-19 pandemic. That’s according to new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, which shows consumers are shifting discretionary spending away from typical summer travel and ticketed events and focusing instead on family-oriented outdoor activities.

The Sports & Outdoor category in Comscore Media Metrix, typically sees increased activity during summer months. Despite the global pandemic, top sites from retailers like DicksSportingGoods, Academy,