How fashion marketplace Jane used social commerce to reach $250 million in annual sales

When Taleeb Noormohamed took over as CEO of online marketplace Jane at the end of 2019, he realized he was working for a company with healthy revenue but little brand recognition.

“It was funny. This company was making a couple hundred million dollars every year, had been profitable for its entire life, had thousands of customers, and no one had heard of it,” said Noormohamed, who was previously chief growth officer at Farfetch.

But in the last year, 10-year-old Jane, which sells a wide variety of products from apparel to pet supplies with prices from $10-$3,500, has grown. Total revenue