The most and least popular car colors

White is still the most popular paint finish chosen by new-car buyers, PPG’s annual automotive color popularity report confirms, capturing 35% of shoppers worldwide — more than blue, green, gold, beige and red tones combined. Grey, silver and black all slot in above any real colors, all but guaranteeing a dreary spread at just about any car dealer worldwide.

It takes nothing more than a glance at a busy parking lot or a quick scroll through a handful of online car configurators to see which colors are the most popular for new cars. For those who relish the