‘Life needs more frosting:’ Cinnabon rides COVID-19 trend with delivery, frozen food

Cinnabon, the brand known for its sweet, gooey rolls on-the-go, had to quickly think outside the box when the coronavirus pandemic took hold around the world — which devastated high foot traffic areas like malls, airports and rest stops.

This week marked the 35th anniversary for the bakery chain, but this year may have been the most challenging year yet. Like many other retail brands, Cinnabon had already begun diversifying its footprint away from brick-and-mortar locations — including a partnership with Pizza Hut (YUM), and grocery retailers like Walmart (WMT) and Target (TGT).