One of the biggest concerns for any business is customer retention. This is especially true for subscription services that charge a recurring monthly or annual fee for access to an online product. Your service may be enticing and useful at first, but if you aren’t innovating or providing consistent value, you’ll quickly lose customers.
We asked the experts of Forbes Finance Council for tips on keeping subscription customers engaged and connected. Below they share 14 effective methods to reduce churn in an online subscription service.
1. Balance technology with the human touch.
We all want the efficiency and access