Goldfish is chasing a new demographic: Grown-ups | Food and Cooking

“Nostalgia has and continues to be huge with snacking and providing a sense of comfort, especially the past two years,” Janda Lukin, Chief Marketing Officer at Campbell Snacks, told CNN Business. “With Mega Bites, we’re giving adult consumers — many of whom grew up eating Goldfish — a new way to experience their beloved snack.”

Grown-up flavors and cocktail pairings

Pepperidge Farm launched Goldfish in the United States in 1962. At first, the snacks were targeted toward adults: Early on, the crackers were marketed as a bar snack, said Lukin. Julia Child, she noted, used to pair Goldfish with her