Johnson Starts Charm Offensive to Sell Brexit Deal to UK Plc

Businesses had been invited to submit questions to Boris Johnson and his ministers in advance, a person familiar with the planned call said.

Photographer: Simon Dawson/Bloomberg

Prime Minister Boris Johnson will hold a call with U.K. business leaders to spell out details of the last-minute trade deal he struck with the European Union.

The call, planned for Wednesday at 4:30 p.m., will also include Chancellor of the Exchequer Rishi Sunak, Business Secretary Alok Sharma and Trade Secretary Liz Truss, according to four people familiar with the matter.

It’s the latest step in a charm offensive by Johnson’s