Fashion moves to the centre of activist crosshairs

LONDON, June 14 (Reuters Breakingviews) – Fast fashion is moving into activist crosshairs. The $2.5 trillion industry’s environmental, social and governance credentials have been further battered by the pandemic. Retailers like Adidas and ASOS could be sitting ducks for activists’ intent on a greener future.

Rag traders have so far been largely sheltered from environmental activism. They shouldn’t be. At over 2 billion tonnes a year, cheap clothing production emitted 4% of global greenhouse gas emissions in 2018, according to McKinsey, and causes 20% of water pollution. The pandemic has made the situation worse. A shift to online shopping has