Reformation, a brand worn by sustainable shoppers and celebrities, opens its first San Diego store

Reformation, a clothing brand that prides itself on sustainability and is a fashion favorite among celebrities like Taylor Swift and Meghan Markle, opened its first San Diego store at Westfield UTC on Monday.

For the uninitiated, the brand is well known on the Internet, particularly for its dresses that look fresh and Instagram ready. In actuality, these fashionable frocks are made from “low-impact materials, rescued deadstock fabrics, and repurposed vintage clothing” to ensure that already made textiles don’t get wasted according to the company’s website.

Reformation’s newest storefront displays the brand’s commitment to a sustainability-centered business model, from the intentional