Car-to-cloud connects cars to value

Car-to-cloud connectivity will increase vehicle features and value, enabling new products and increased personalisation, explains Nimish Shrivastava

Modern lives have become increasingly connected, and cars are no exception. During road trips and daily work commutes, cars have become an extension of drivers’ smartphones—and, increasingly, computers on wheels. Historically, the car’s value depreciates the moment it is driven off the lot, but cloud technology is upending that status quo, future-proofing cars for owners while simultaneously creating new revenue streams for automakers, wireless telecommunications companies, and even entertainment brands.

For automakers and OEMs, understanding consumer demand is crucial to reaping the full