General Mills’ Venture Capital Arm 301 INC To Regroup Under New Leadership

General Mills

GIS
’ venture capital arm, 301 INC, will move into a newly formed “disruptive growth” team within its Strategy and Growth unit on July 1, led by Doug Martin, who has served as president of the company’s dairy operating division for nearly two years.

The team, which is expected to be laser-focused on long-term growth opportunities, will combine the strength and capabilities of 301 INC; Gworks, General Mills’ internal innovation incubator, as well as iSQUAD, the company’s innovation & core growth strategy