Molson Coors, which sells brands like Blue Moon and Coors Light, shifted production in its portfolio away from smaller, slower-moving brands as a result of the can shortage, Collins said. He declined to name specific beers, citing competitive concerns.
”Really, the whole idea was ensuring that we had the most can supply available for our biggest brands,” he said.
Others have made similar moves. Karl Strauss has whittled down the number of beers it typically makes, putting the pause on specialty releases and seasonal beers. And Brooklyn Brewery is focusing on its best-selling brands rather than its newer beers, its