‘Thank God’ Blockbuster didn’t want to buy us

It’s hard to remember a time when Netflix (NFLX) didn’t dominate the streaming — and now entertainment at large — industry. But for co-CEO Reed Hastings, who co-founded Netflix in 1997, the early years are a reminder of how much tenacity it took to survive.

Hastings recounts one particularly memorable — and now memorialized — anecdote in his new book, written with leadership and culture writer Erin Meyer, “No Rules Rules: Netflix and the Culture of Reinvention.”

In 2000, Hastings tried to sell Netflix to Blockbuster for $50 million and were turned away by then-CEO John Antioco.

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