Technology has played an important role in the moving industry throughout the years, making it easier to move homes and commercial businesses as well as store belongings between moves.
Technology plays an even bigger role in operations today, with companies using apps, software, and electronic equipment to streamline the moving process from start to finish.
But does that mean the technology is vital when starting a moving company? What other ways can it help your moving service business? The best moving experts at Moving Feedback have a lot to share on the topic.
In this article, we discuss the pros and cons of using technology to run your moving company as well as how you can use it to save money, increase efficiency and make money with your moving service business.
1. Technology makes everything easier
Technology, especially in the transportation industry, has improved efficiency and decreased costs.
Using software such as Roadrunner Automotive Logistics can help your company manage everything from tracking shipments to getting an accurate read on profitability. A good quality truck and GPS can also help tremendously with your business.
2. Have an online presence from day one
You should take advantage of the technological advancements that are available and use them to your advantage.
Technology can be used to track inventory, connect with customers, promote specials, perform analytics, and much more. From day one you want your customers to know they can count on you as their go-to source for everything they need.
3. No matter what, have great service
No matter what, you have to have great service and care about your customers. Whether it is providing the perfect quote or meticulously packing up someone’s house, you have to deliver excellent customer service.
Technology has made the process of moving so much easier these days, with companies like Bekins offering online quote requests. But no matter how helpful technology may be in the process of relocating your possessions, it will never be as personal as talking to an actual person.
4. Design quality website templates yourself
One of the easiest ways to launch your new moving company website or blog without spending hours and hours trying to perfect it, or hiring a professional designer, is to use one of the many templates available.
Website templates make it easy for anyone to create something that looks great and doesn’t cost anything to design. In just minutes you can have a professional-looking site up and running and your visitors will have an awesome first impression of your moving company from the moment they land on the page.
5. Leverage automation in your favour
What you’ll need to automate the process:
- Contact list or spreadsheet of names, emails, and phone numbers.
- A mailing system like MailChimp or Constant Contact. The choice will depend on your target audience, but we highly recommend MailChimp because it offers terrific templates that will save you time and effort.
Many social media marketing strategies can be leveraged to help get your moving business up and running.
Facebook, Instagram, Twitter, Google+, LinkedIn, and YouTube offer methods of promoting your business that can benefit from platforms you may already be using. With new networks appearing each day, it is worth exploring the options available so you can be sure to choose what works best for your moving company.
7. Consider a referral program
When people start their businesses, one of the things they struggle with most is finding new customers. If you are in the moving industry, this could be especially difficult because you don’t always have contact information for your clients.
However, there are plenty of ways to gain more exposure as well as make yourself look more professional through marketing tactics like email marketing campaigns and social media advertising. Plus, it can never hurt to offer incentives to your customers who refer friends and family members to your business!
8. Don’t be afraid to outsource (if needed)!
Some entrepreneurs wonder if they should keep all the business in-house and make it all their own.
If you don’t feel like you have the skills necessary to do that, then outsourcing might be a good option for you. You will end up getting what you need and want while also not having to worry about hiring and training new people.
Technology can make or break your dream to go big as a moving service provider. Make sure you invest in the right technology and make the best use of it to grow your profits to manifolds.
I am Adeyemi Adetilewa, a media consultant, entrepreneur, husband, and father. Founder and Editor-In-Chief of Ideas Plus Business Magazine, online business resources for entrepreneurs. I help brands share unique and impactful stories through the use of public relations, advertising, and online marketing. My work has been featured on the Huffington Post, Thrive Global, Addicted2Success, Hackernoon, The Good Men Project, and other publications.