Among the items on the agenda of the Ardmore Tourism Authority’s meeting on Thursday was how to market and promote tourism and travel in the region during a time when less people are choosing to travel and those that do are staying closer to home. The ATA plans to do this by increasing their digital promotions, marketing “Ardmore Family Functions,” and highlighting the versatility of the space available at the Ardmore Convention Center.

ATA President Mita Bates said while in the past a majority of promotion was done by attending trade shows and through one on one in-person tours, this will now be done increasingly online.

“One of the new things is all of these virtual tours,” Bates said. “We’ll be making some more videos and utilizing some of the assets we have such as access to a drone through the Development Authority to create them.”