42 Things to Buy on Small Business Saturday 2021

42 Things to Buy on Small Business Saturday 2021

At Vogue, we are constantly in awe of the strength of the connection between the designer and the consumer. Supporting young fashion labels and shopping small businesses—by visiting local brick-and-mortar stores, connecting directly with a designer via social media, and investing in one-of-a-kind heirlooms—remains at the forefront of our minds as conscious shoppers. So this holiday season, give a gift that celebrates brands whose values and designs evoke not only a strong sense of community but also joy and craftsmanship.

Below, find 42 of the best holiday gifts to shop from some of Vogue’s favorite small businesses and independent retailers. From a spectacular pair of earrings crafted from the world’s first permanent 18-karat black gold by Reut New York to whimsical hand-painted plates by Gunia Project to hand-embroidered tongue-in-cheek pillows from Saint-Viteux, these unique and thoughtful treasures are sure to bring an everlasting smile to the face of anyone on your list.

Timeless Gifts for Every Woman

Any woman in your life will appreciate classic wardrobe updates like a gorgeous pair of By Far boots, a sophisticated Mètier weekender tote, or a luxe Cara Cara wool cardigan. If you’re after a timeless heirloom that can be passed down for generations, look no further than MG Stones’s enchanting pendant necklace or one of Sanöe’s impeccably crafted velvet jackets.

MG Stones Mermaid pendant

By Far Edie leather knee boots

Luxuries for the Homebody

Those who prefer indulging at home will relish in unboxing Danielle Frankel’s beautiful lounge set, Joaquina Botánica’s hydrating glow oil, or Binu Binu’s gift set in collaboration with Baina. Small luxuries like Hunting Season’s leather table lighter and Prounis’s golden incense holder will further set the mood for an evening of relaxation (with the help of Saint-Viteux’s cheeky pillows, of course).

Danielle Frankel lounge set



Saint-Viteux reversible pillow bundle

Binu Binu baina edition towel & bar soap set

Joaquina Botánica hydrating glow oil

Hunting Season table lighter

Prounis Nona incense holder set

Essentials for the Girl on the Go

Practicality doesn’t have to be dull with gifts like Sandy Liang’s cult-favorite fleece, Labucq’s stylish (and waterproof!) lug-sole boots, and Clare V.’s thoughtfully designed wallet. Meanwhile soft staples such as cashmere socks from Comme Si, extra-long gloves from Totême, and Glazed NYC’s faux fur hat are the ideal balance of useful and cozy.

Comme Si cashmere sock set

Labucq Irving waterproof boots

Glazed NYC The Nichelle bucket hat

Clare V corner zip wallet

Beautiful Finds for the Minimalist

Finding a gift for the minimalist woman can be quite the challenge; after all, she likely puts a great deal of care into every purchase she makes. She is bound to love a handmade June Home Supply throw, a neutral J. Hannah nail polish set, or romantic lingerie from Kye Intimates. Hereu has incredibly chic and conscious footwear, like this pair of Mary Jane flats, which she can easily take from day to night. If all else fails, Tiana Marie Combes and Khiry both design covetable jewelry for everyday wear.

Kye Neutra high-waist briefs

Tiana Marie Combes equestrian chain bracelet

Gifts for the Kitchen Enthusiast

Hand-painted ceramic plates from Gunia Project add a bit of personality to any cook’s table, while Hudson Wilder’s minimalistic set of bowls and Dust and Form’s comfort mug would be lovely additions to an existing collection. A budding chef will also be delighted to receive Alice Waters’s iconic egg spoon, sold alongside an apron and a signed copy of her daughter Fanny Singer’s cookbook. Cap Beauty’s coconut butter is a personal favorite pantry item, and there is no olive oil better than that from Beverly’s.

Permanent Collection The Discerning Cook set

Hudson Wilder Leonne bowl set

Gunia Project ceramic plate

Beverly’s extra virgin olive oil

Cap Beauty coconut butter

Glamorous Treasures for the One Who Has Everything

Spoil the one who has it all with one-of-a-kind jewelry from Reut New York; it’s almost guaranteed she doesn’t own anything crafted out of black gold! Other unique gifts, like Collina Strada’s rhinestone water bottle, Dorsey’s sparkling necklace, and a marble catchall from Claude Home, are equally dazzling. Plus even the hardest to please will cherish elegant beauty gifts such as Crown Affair’s holiday kit and Régime des Fleurs’s Cacti eau de parfum.

Dorsey Campbell graduated riviere

Reut New York baroque drop earrings

Collina Strada water bottle

Régime Des Fleurs Cacti eau de parfum

Claude Home Mathew Fisher marble plinth

Bespoke Gifts for Him

Be it father, brother, boyfriend, or best friend, any man in your life will appreciate (and wear!) a pair of Sleepy Jones pajamas or a supersoft The Elder Statesman beanie. A customizable glassware set from Lateral Objects and red-bordered Japanese stationery are gifts destined to become signature belongings. Otherwise, simple yet bespoke presents like a useful tote from Jack Rudy Cocktail Co. and a heavyweight T-shirt from Drake’s NYC are sure to please.

Sleepy Jones Henry pajama set

Drake’s NYC Open Studio T-shirt

Tom Beckbe x Jack Rudy tailgater bag



Lateral Objects number glass

The Elder Statesman ribbed cashmere beanie

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