• PPC for Multilocation Healthcare Practices
    Health

    PPC for Multilocation Healthcare Practices

    Managing a PPC strategy for any sized business is complex and challenging. But organizations with dozens or hundreds of locations face even more hurdles: Multilocation providers must consider each location’s unique needs, competitive situation, and business objectives—compounding the complexity of managing an accurate and effective PPC (aka pay-per-click or paid search) strategy. The good news is that well-executed PPC campaigns drive conversions, enhance brand visibility, and fuel business growth—especially when paired with strategic PPC landing page optimizations. In this guide, I present actionable insights for effective multilocation healthcare PPC. Key Consideration: ROI While PPC can be a fast and powerful tool to increase patient volume for your locations, it can…

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  • 14 Ways a Business Learning Platform Can Help Develop Your Employees
    Business

    14 Ways a Business Learning Platform Can Help Develop Your Employees

    Learning and development are more than just buzzwords. L&D offers a vibrant retention and recruiting tool to keep your employees engaged and satisfied at your organization while improving their performance and productivity.  One aspect of a learning and development program at your organization comes from an automated, self-service software package called a business learning platform, learning management system (LMS), or eLearning platform.

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  • Australian Open 2024, Day 1 Order of Play: Djokovic, Sabalenka in action on opening day
    Sports & Travel

    Australian Open 2024, Day 1 Order of Play: Djokovic, Sabalenka in action on opening day

    Defending champions Novak Djokovic and Aryna Sabalenka will be in action in the first round of the Australian Open 2024 at Melbourne Park in Melbourne on Sunday. Top seeded Djokovic will start his campaign against Croatia’s Dino Prizmic, while Sabalenka will face Germany’s Ella Seidel in the opening round. Here’s the full list of fixtures for day one of Australian Open 2024: ROD LAVER ARENA Day session – From 6:30am IST Men’s Singles, First Round: Jannik Sinner [4] v Botic van de Zandschulp Women’s Singles, First Round: Maria Sakkari [8] v Nao Hibino Night session – From 1:30pm IST Men’s Singles, First Round: Novak Djokovic [1] v Dino Prizmic Women’s Singles, First…

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