Embedded Finance Can Be A Game Changer For Nonfinancial Businesses

Phill Rosen, Founder and CEO of Even Financial.

Nonfinancial companies increasingly are embedding financial services into their digital customer experiences—including payment options, financing, insurance, banking and investing. They’re striving to deliver the right services at the right time to seamlessly move transactions forward, create relevant cross-sells and improve conversion rates. These companies aim to diversify and grow revenue streams while strengthening customer loyalty and lifetime value. Of course, at the end of the day, the objective is to make consumers’ lives easier by making it effortless for them to access the financial products and services they need.

It’s driving